Sosrodjojo family started its business in 1940 in the town of Slawi, Central Java to produce and market the brand brewed tea "Teh Cap Botol". In 1965, Family Sosrodjojo began to expand its business by venturing into Jakarta by pursuing a strategy Cicip Rasa (product sampling) to several markets in Jakarta. Initially, coming into the markets by means of cooking and brewing tea on the spot. Once ready, the tea steeping directly distributed to those that exist in the market. However, this method is less successful because tea has been brewed too hot and the presentation is too long so that visitors who want to taste it on the market can not wait.